We’ve listened to your feedback again (and also thanks to Nathan Brown for his wise suggestions) and made 2 BIG improvements as a result:
1. We’ve further improved the affiliate sign up flow so that your affiliates have an even easier, faster, and overall better user experience when trying to promote your offers.
2. We’ve also improved how we report EPC (earnings per click) specifically for affiliates — making it very useful for them to choose the right offer to promote in exchange for predictable commissions.
The First Improvement
Now your affiliates have an even easier, faster, and overall better user experience when trying to promote your offers.
As before, for affiliates to promote your offer — all you need to do to is to give them the Affiliate Page URL of your product, which can found inside your product settings >> [integration settings] >> [affiliate page url]:
When your affiliate clicks this url and he doesn’t have a Zaxaa account yet or if he’s not logged in to this Zaxaa account, he’ll see this page:
If he’s already logged in to his Zaxaa account, he can instantly get his affiliate link and promo tools that you’ve provided — which he can then immediately start promoting your product.
The Second Improvement/New Feature
…is in how we report EPC (earnings per click) specifically for affiliates — making it very useful for them to choose the right offer to promote in exchange for predictable commissions.
Affiliates have a lot of options to choose which offers they want to promote. Not surprisingly, one of the most important factors they take into account is EPC.
The higher the EPC, the more enticing it is for affiliates to promote.
Previously, you can only see the EPC for sellers.
E.g. EPC is $5 — this does not mean that an affiliate is getting $5 EPC. It simply means the seller is getting $5 EPC. To get the Affiliate EPC, you have to multiply that number by the commission % the seller is offering.
So if the seller is paying out 50% commissions, Affiliate EPC is $2.50
If the seller is paying out 30% commissions, Affiliate EPC is $1.50
But even multiplying like that is not entirely accurate, as the seller is also selling to his list — which means he’s going to have a higher conversion than yours because he is promoting his offer to his own list — meaning these people in his list has already warmed up to him. In essence, the calculation above is a bit skewed and an affiliate should expect slightly lower numbers.
What we did to improve the stats is we now provide TRUE Affiliate EPC.
Formula to calculate this = total commissions received by all affiliates/total unique visitors sent by all affiliates.
E.g. Your sales page receives a total of 500 unique visitors that are sent by affiliates. 7 of them bought your product @$100. Your product pays out 50% commissions.
This means Affiliate EPC = (7x$100×50%)/500 = $0.70
But we didn’t stop there!
While the data is now getting more accurate, there will always be scammy/junk affiliates who send low quality traffic (traffic exchange networks, spams, etc.)
This means the Affiliate EPC number is still going to be skewed — lower than it should be.
On the other hand, we also have Sellers/Vendors who like to cherry pick their top performing affiliate and showcase their “above the top EPC” on the affiliate page in an effort to convince other affiliates to promote their offers. What we know is that these results are not typical and hence should not be used as guidelines as to what kind of Affiliate EPC one can expect — i.e. Affiliate EPC in this case is higher than it should be.
So what’s an affiliate to do to get the most accurate Affiliate EPC data?
A more accurate and unbiased way is to list out the top 10 affiliates for a particular offer. But it can’t just be any affiliate. The affiliate has to make at least 10 sales to make it into this “top 10” list. Otherwise, affiliates buying via their own link will also make it to this list as they’ll only purchase it once and get a very high conversion (and hence Affiliate EPC) — which again will skew this number.
Now that you have:
– the average Affiliate EPC
– the average Top 10 Affiliate EPC
– the Affiliate EPC of every single top 10 affiliate
you’ll have a more accurate expectation as to what kind of results you can get when promoting an offer.
All these data can now be seen on the Promote Products (Marketplace) page and on the Affiliate Page of your product.
Promote Products (Marketplace)
Affiliate Page Of Your Product (should you choose to display it)
From the screenshot above, it can be deduced that even though the Affiliate EPC average is only $0.29, the top 10 Affiliate EPC is $2.43 — meaning if you’re a legitimate marketer who knows what you’re doing, you can expect an Affiliate EPC nearer to $2.43 than $0.29
If you don’t already have a Zaxaa account, you can sign up for FREE here.
What do you think about these improvements and new features? Let us know your thoughts by leaving a comment below…