Category Archives: News & Announcements

Zapier Integration Complete

Hey Folks!

Excited to announce that our Zapier integration is now complete.

As with the case with new apps released inside Zapier, our Zaxaa app inside Zapier is currently in beta status.

With Zapier you can automate tasks with any app you want like Gmail, MailChimp, Slack, GetResponse, etc.

For example, if you have a new sale on Zaxaa and you want to send an email to your partner or accountant, you can create a Zap (Zapier app) between Zaxaa as the Trigger and GMAIL as the Action. Or if you want to send a direct Slack message to your teammate when a refund occurs, you can create a Zap between Zaxaa as the Trigger and Slack as the Action. With this integration you can automate any repetitive tasks or even advanced tasks between Zaxaa and any other apps inside Zapier.

We invite you to give it a try, especially for folks who requested this integration.

To see what our app inside Zapier can do, and how to actually connect Zaxaa and Zapier, see this article.

* Please note that Zapier integration is only for Premium Automation users and above.

Customize Your Transactional Emails

Even though we haven’t updated this blog in a while, it doesn’t mean that we haven’t been developing and improving Zaxaa.

It’s just that we haven’t had the chance to announce what improvements and new features we’ve rolled out to the platform.

And it’s what we’ve always been doing since we first built Zaxaa — push out improvements and enhancements first, and announcing them second (or third…) (or fourth…)

(But we know we should improve on the announcement side of things, but we’ll leave that topic for another day.)

Today we’d like to let you know about a new feature that’s already available in your account. Some of you might even have utilized this feature.

Anyway, a few months ago we’ve implemented a new feature where you can customize the transactional email settings and content that are sent out to your customers.

Transactional Email Settings

Previously all emails are sent…

From: Zaxaa

Reply-To Email: noreply [at] zaxaa [dot] com

Now, you can change both the “From” to your business name and “Reply-To Email” to your customer service email.

Transactional Email Content

Among other things, you can now customize email content for these…

Customer receipt

Affiliate sale notification


Recurring billing customer receipt

Recurring billing affiliate sale notification

Rebill reminder to customers


Subscription cancellation notification

Refund notification


Offline Payment notifications

To get the full list of what transactional emails you can customize, and to actually customize these emails, go to [Settings] >>  [Email] >> [Email Content Settings].

Note: Please keep in mind you need to be in “Advanced View” in order to see this option.

(click image to enlarge)

transactional email content settings

To make things easier for you, we have also included pre-filled content in all the emails, along with dynamic macros/variables that pertain to each recipient.

All you need to do from here is simply edit to your liking. And yes, you can also insert other languages and replace the English pre-filled content!

Login to your account now and start customizing your way 🙂

Enjoy. What say you?

New Feature: Invite Your Team To Manage Your Zaxaa Account

We’ve listened to your feedback again!

This time we’ve released another new feature to bring more power to your Zaxaa account. It’s the ability to invite your team members to manage your business via your Zaxaa account.

Whether it’s allowing your virtual assistant or outsourcer to set-up funnels and email campaigns for you… or giving your accountant to view and download your sales reports… or having your customer service specialist do refunds or cancel subscriptions… it’s all very easy to invite them access to your Zaxaa account… each with their own specific roles and permissions.

Now you can grow your business by hiring team members to help take your business to the next level. You’ll have less clutter and more time to focus on higher value activities. Leave the daily mundane tasks to your team members.

How To Invite Team Members

Go to the Manage My Teams page(Settings >> Teams):


Simply enter the email of your team member >> select the role >> and click “Send Invite”. Your team member will receive an email invite and he simply needs to click the link inside the email to access your Zaxaa account in accordance with the permissions you grant him to.

We hope you enjoy this new addition to Zaxaa.

Note: This feature is only available to Premium and Ultimate users.

Let me know your thoughts in a comment below. I read each and every comment. Have an awesome day!

New Feature: How To Increase Sales Without Increasing Your Traffic Or Subscribers (Part 2)

In our last new feature update, we informed you that inside your email sequence you now can target those contacts who have not opened your emails or clicked links inside your emails.

Then you can either resend them the same email with a different subject OR a totally new email (different subject and different content).

By doing this, more contacts are going to open and click your emails… which translates to deeper engagement and ultimately more sales for you.

Now it gets BETTER.

We’ve taken this technology and applied it to your broadcasts… and even took it ONE STEP FURTHER!

Not only can you:

  • Resend another broadcast to those who haven’t opened
  • Resend another broadcast to those who haven’t clicked the link inside the broadcast

You can also dig deeper (much much deeper) and:

  • Resend the resent broadcast to those who haven’t opened or clicked the email
  • Resend the resent resent broadcast to those who haven’t opened or clicked the email (that’s a double resent, not a typo)
  • Take it to as many levels as you want

Let that sink in for a moment…

What this means is that you can literally make sure (almost) all your contacts get to see your broadcasts. If they didn’t open your emails the first time you send the broadcast… send another one… if they still didn’t open this 2nd time around, send another one… if they still didn’t open this 3rd time around, send another one… etc.

How To Use This “Resend The Resent Broadcast” Feature

On the Manage Broadcasts page [BEATS Mail System & CRM] > [Broadcasts] > [Manage Broadcasts], create a new broadcast:


You’ll arrive at the page below. Select “Resend Existing Broadcast”:


Simply follow the easy on-screen instructions…


Login to your account now to use this feature to send out more emails to make more sales!

Let us know what you think in a comment below. We read each and every comment.

New Feature: How To Increase Sales Without Increasing Your Traffic Or Subscribers

Email marketers… we’ve just released another new feature for Ultimate Automation that allows you to increase sales without increasing your traffic or subscribers.

So you send follow-up / sequence emails to your subscribers and customers to engage and build relationships with them. The end goal is of course to sell more of your products/services.

Did you know that most people decide whether they want to open your email by looking at the “From” sender and “Subject” of the email.

The subject is just like the headline on a landing page. You only have 2 seconds to capture people’s attention.

Here’s A Ninja Tip

Instead of just specifying 1 subject for any 1 email, you want to specify another different subject just in case the original one did not capture the attention of your audience.

If recipient has not opened your email for x days, re-send the same email but with a different subject.

You can take it further by also doing these:

– If recipient has not opened your email for x days, re-send a totally different email with a totally different subject.

– If recipient has not clicked your email link for x days, re-send the same email but with a different subject.

– If recipient has not clicked your email link for x days, re-send a totally different email with a totally different subject.

That’s how you increase sales without increasing the amount of traffic or subscribers.

Can your email autoresponder service do this? If not, you’re leaving money on the table. The more subscribers and customers you have, the more money you’re losing. If they can, you better set up these rules to minimize your profit leaks.

If not, Zaxaa’s BEATS Mail System™ (Bulls-Eye Auto Target Social Mail System) technology can easily and quickly to do that. It’s so easy to set this up that it makes email marketing automation like child’s play, like this:



How To Activate This Feature

As you can see from the above screenshot, to enable this feature you simply go inside your sequence and check the “enable resend” box.

Sign up / upgrade to a risk-free Ultimate account now. We also provide a 30-day money back guarantee, meaning you have nothing to lose but (possibly) everything to gain.

Let us know what you think in the comments below!

New Feature: Free Product For More Sales

Based on popular user requests, we’ve recently released the “Free Product” new feature (available to Premium & Ultimate Automation users).

You can now create a free product inside Zaxaa and connect this Free Product to your Front End, and from Front End connect to your One Time Offers.

So it goes like this:

Free Product -> Front End -> One Time Offers

Difference Between This “Free Product” New Feature VS Freebie You Give Away On Your Lead Capture Page

With our Free Product feature, you can create a members area using our official membership plugin Zaxaa Member that we provide you at no additional charge, Wishlist Member, or any other membership software that integrates with Zaxaa.

Inside the members area, you can provide both free content as well as paid content.

When people sign up for your Free Product, you give them access to your free content, but as a smart marketer you also sprinkle upgrade links to your paid products inside/around the free content to whet their appetite. This servers as a teaser and soft upsell to your other offers.

How To Set Up A Free Product

This video below shows you how to set up a Free Product:

Please note that:

All traffic (whether affiliate traffic or not) that goes to your Front End product (that has “Free Product” attached/enabled) will be directed to the Free Product URL (which is typically your Lead Capture Page URL).

For your affiliates, everything remains the same. The way they request to promote your Front End, and their existing affiliate links all remain the same.


Now go and set up a Free Product to get more leads.

What do you think of this new feature?

Let me know your thoughts in a comment below. I read each and every one of them.

Smart Email Automation (for much better engagement) Is Almost Here


Update December 8 – Ultimate Automation beta has been released. Click here to see what you get when you sign up for Ultimate Automation.

Just a quick message to update you what’s been going on behind the scenes at Zaxaa — which will definitely interest you if you’re a hard core marketer.

For over a year now, we’ve been developing Zaxaa Ultimate Automation — which is the current Zaxaa you see now (sales funnel shopping cart) PLUS smart email automation capability like the ability to send out sequenced and broadcast emails based on user tagging and dynamic behavior.

In short, Zaxaa Ultimate Automation is an all-in-one sales funnel shopping cart + CRM platform.

If you’re wondering what makes our email engine different than traditional email autoresponders like Aweber, iContact, and MailChimp, this is the difference…

Traditional email autoresponders are linear in nature — meaning you schedule emails to be sent out at predetermined intervals (sequence) and that’s it. Sure you can use rules to subscribe or unsubscribe someone if he subscribed or unsubscribed to another list. But basically that’s it.

With our email automation engine, you can further refine your marketing follow ups and segment your audience deeper.

Let me give you 2 examples.

Example 1:

  • John joins your “general widget” list to get your free report
  • John opens email #2 and clicks on link #1 inside the email -> you tag them with “interested in blue widget”, automatically subscribe him to the “blue widget” sequence, and unsubscribe him from the “general widget” sequence
  • You then sell your paid offer for blue widget in the “blue widget” sequence. You have 7 emails in total in this sequence. Turns out after 7 emails, John still didn’t buy.
  • At the end of the sequence, you remove the “interested in blue widget” tag, add a new tag “didn’t purchase blue widget”, and automatically move him from “blue widget” sequence to another sequence which promotes something else

Example 2:

  • You want to sell your high end offer only to previous customers who have spent at least $2,500 with you
  • You set up a sequence containing 5 emails to promote your high end offer
  • Only these customers who have spent at least $2,500 with you are added to the sequence and start receiving emails
  • Those who purchased are tagged “bought high end offer” for further segmenting and use in the future
  • If you’re using different platforms for your shopping cart and email system, it’s very hard (if not impossible) to achieve what I described above. You have to create complicated workarounds (if there is one). Even then, the sales data (at least $2,500) might not be accurate because the email system is not the shopping cart taking the orders. Because Zaxaa is an all-in-one shopping cart + email system, the data is accurate.

Setting all these rules and conditions inside Zaxaa is — as usual — easy and straightforward.

We’re wrapping up our internal testing and about to release beta, tentatively next month.

While we can’t disclose the pricing for Zaxaa Ultimate Automation at this time… obviously, since it’s beta we’re going to heavily discount the price, and you’ll be locked (grandfathered) into that price, for as long as you maintain an active subscription. Ultimate Automation will be a different plan than Premium or Instant Automation.

However, because we want to focus on serving and helping our beta users get as much out of Ultimate Automation as we can, we have to limit the number of beta users. Otherwise, we’ll be overwhelmed.

We’re going to release beta in batches, and each batch will have a limited number of beta users, most likely 20 – 30 users. It will be on a first-come, first-served basis.

That’s it for now. We’ll notify you via email when Ultimate Automation beta is ready. Thank you for your time and attention.

What do you think of Ultimate Automation? Please leave your thoughts or comments below. I personally read each and every comment.

Enhanced Coupon Feature + Passing Macro Variables To Your Sales Page URL

Some time ago, we enhanced the Coupons feature and added in a new feature for Sales Page url… but because we haven’t told you about it, we thought today would be a good time to do so.

Coupon Enhancement And New Blocking Feature

If you go to the Coupons page, you can see that the page is now clearer, more manageable, and easier to locate coupons that you want to search for.

E.g. You ran a birthday special last month and you want to find out how successful the promo was.

Simply go to the Coupons page and search by “Coupon Code” and you’ll be able to instantly see how many people took up on your birthday discount promo:


In this example, let’s say you don’t want to credit affiliates for people who took up on this birthday promo, you can do so easily too.

Simply edit the said coupon and enable the “Block Affiliate” feature:



New Feature – Pass Macro Variables To Your Sales Page URL (Advanced Users Only)

We currently have 3 variables that you can pass, namely:

– Sub ID

– Affiliate username

– Affiliate email

E.g. 1: You drive traffic to your sales page via a certain Facebook ad campaign and you use the Sub ID “fb-green-video”. When people see your ad and click it, this Sub ID will be passed to your sales page url. From there you can use your own custom script to capture this Sub ID information and use it however you want.

E.g. 2: Your affiliates drive traffic to your sales page. When their audience click on their affiliate link, their affiliate username or email will be passed to your sales page url. From there you can use your own custom script to capture this affiliate information and use it however you want.

Here’s How To Pass Macro Variables To Your Sales Page URL

First, make sure you’re in “Advanced View” (the right tab on every Zaxaa page)

Go and edit the product in question >> [page settings] >> [sales page settings] and you’ll see this:


Simply click the” Click here” button to reveal the different types of macro variables that are available.

We’re hope you like these new features and enhancements.

Please leave a comment below and let us know what you think!

Enhancement: Adaptive Limit Increased

Previously, for recurring offers that are processed via PayPal ADAPTIVE, the maximum time span is 4 years OR maximum total amount of all payments is USD 8,000 (or its equivalent in other currencies) — whichever comes earlier.

This limit is imposed by PayPal, which we have no control of. However, because we’ve been processing huge volume of transactions through them and because of our good track record — they’ve increased our limit to 10 years OR USD 20,000 (or its equivalent in other currencies).

This ONLY applies to RECURRING payments processed via PayPal ADAPTIVE. If you’re using PayPal Standard,, Stripe, 2checkout, or any other payment processor, there are no limits.


What this mean? Well, it means there are more money to be made by you when you choose PayPal ADAPTIVE as the payment processor for your offer.

Now go make more sales!

Let me know what you think in the comments below!

2 Big Affiliate Improvements

We’ve listened to your feedback again (and also thanks to Nathan Brown for his wise suggestions) and made 2 BIG improvements as a result:

1. We’ve further improved the affiliate sign up flow so that your affiliates have an even easier, faster, and overall better user experience when trying to promote your offers.

2. We’ve also improved how we report EPC (earnings per click) specifically for affiliates — making it very useful for them to choose the right offer to promote in exchange for predictable commissions.

The First Improvement

Now your affiliates have an even easier, faster, and overall better user experience when trying to promote your offers.

As before, for affiliates to promote your offer — all you need to do to is to give them the Affiliate Page URL of your product, which can found inside your product settings >> [integration settings] >> [affiliate page url]:

affiliate page url

When your affiliate clicks this url and he doesn’t have a Zaxaa account yet or if he’s not logged in to this Zaxaa account, he’ll see this page:

affiliate page not logged in

If he’s already logged in to his Zaxaa account, he can instantly get his affiliate link and promo tools that you’ve provided — which he can then immediately start promoting your product.

The Second Improvement/New Feature

…is in how we report EPC (earnings per click) specifically for affiliates — making it very useful for them to choose the right offer to promote in exchange for predictable commissions.

Affiliates have a lot of options to choose which offers they want to promote. Not surprisingly, one of the most important factors they take into account is EPC.

The higher the EPC, the more enticing it is for affiliates to promote.

Previously, you can only see the EPC for sellers.

E.g. EPC is $5 — this does not mean that an affiliate is getting $5 EPC. It simply means the seller is getting $5 EPC. To get the Affiliate EPC, you have to multiply that number by the commission % the seller is offering.

So if the seller is paying out 50% commissions, Affiliate EPC is $2.50

If the seller is paying out 30% commissions, Affiliate EPC is $1.50

But even multiplying like that is not entirely accurate, as the seller is also selling to his list — which means he’s going to have a higher conversion than yours because he is promoting his offer to his own list — meaning these people in his list has already warmed up to him. In essence, the calculation above is a bit skewed and an affiliate should expect slightly lower numbers.

What we did to improve the stats is we now provide TRUE Affiliate EPC.

Formula to calculate this = total commissions received by all affiliates/total unique visitors sent by all affiliates.

E.g. Your sales page receives a total of 500 unique visitors that are sent by affiliates. 7 of them bought your product @$100. Your product pays out 50% commissions.

This means Affiliate EPC = (7x$100×50%)/500 = $0.70

But we didn’t stop there!

While the data is now getting more accurate, there will always be scammy/junk affiliates who send low quality traffic (traffic exchange networks, spams, etc.)

This means the Affiliate EPC number is still going to be skewed — lower than it should be.

On the other hand, we also have Sellers/Vendors who like to cherry pick their top performing affiliate and showcase their “above the top EPC” on the affiliate page in an effort to convince other affiliates to promote their offers. What we know is that these results are not typical and hence should not be used as guidelines as to what kind of Affiliate EPC one can expect — i.e. Affiliate EPC in this case is higher than it should be.

So what’s an affiliate to do to get the most accurate Affiliate EPC data?

A more accurate and unbiased way is to list out the top 10 affiliates for a particular offer. But it can’t just be any affiliate. The affiliate has to make at least 10 sales to make it into this “top 10” list. Otherwise, affiliates buying via their own link will also make it to this list as they’ll only purchase it once and get a very high conversion (and hence Affiliate EPC) — which again will skew this number.

Now that you have:

– the average Affiliate EPC
– the average Top 10 Affiliate EPC
– the Affiliate EPC of every single top 10 affiliate

you’ll have a more accurate expectation as to what kind of results you can get when promoting an offer.

All these data can now be seen on the Promote Products (Marketplace) page and on the Affiliate Page of your product.

Promote Products (Marketplace)

hover your mouse aff epc

top 10 aff epc



Affiliate Page Of Your Product (should you choose to display it)

top 10 aff epc on affiliate page

top 10 aff epc 2

From the screenshot above, it can be deduced that even though the Affiliate EPC average is only $0.29, the top 10 Affiliate EPC is $2.43 — meaning if you’re a legitimate marketer who knows what you’re doing, you can expect an Affiliate EPC nearer to $2.43 than $0.29

If you don’t already have a Zaxaa account, you can sign up for FREE here.

What do you think about these improvements and new features? Let us know your thoughts by leaving a comment below…