New Feature: Lifetime Customer Value

This awesome feature has been around for some time in the platform…

But we realized many of you don’t know about it, which is why in this post I’d like to clarify a little.

Drum roll please…

Lifetime Customer Value (LCV)

Lifetime Customer Value (LCV) is one of the most important metrics in ANY business. It simply means how much a customer is worth to you. Put it another way, it means the total amount of money a customer has spent on your products.

With our LCV feature, you can see the LCV over any given period of time — 30 days, 60 days, 90 days, 1 year, lifetime, etc. The longer the time period, typically the higher the LCV. Knowing this LCV allows you to know how much you can spend on acquiring NEW customers.

E.g. If your LCV is $100 and you spend $50 to acquire a new customer, your profits per customer is $50.

That’s spending $50 to get $100. How many times would you do that? You can buy unlimited traffic!

Knowing your LCV already puts you ahead of 90% of business owners who don’t have a clue what their LCV is. Now, here at Zaxaa we want to put you ahead of 99% of them instead!

You can even know the LCV for a specific traffic source (Sub-ID) or affiliate.


Say traffic from facebook — LCV is $100

Traffic from adwords — LCV is $127

Traffic from affiliate John Doe — LCV is $178


After all, different traffic sources and different affiliates generate different qualities of traffic. Knowing which traffic source converts best will allow you to focus and expand on that source and abandon those that are not converting. Likewise, knowing which affiliates are sending the highest quality traffic will allow you to reward them and ban those that are sending junk traffic.

Simply do a search by “Sub-ID” or “Affiliate Name” >> and then choosing the “Transaction Date” period >> and you’ll get your desired LCV.

How To Access Lifetime Customer Value

Lifetime Customer Value feature is available for Premium Automation users only.

Login to your Zaxa account >> Reports >> Customer >> Lifetime Customer Value:


Here’s to knowing and then increasing your LCV! After all, you can’t increase something you don’t even know 🙂

…and if you don’t know what your LCV is, you don’t have a business. You have a hobby.

If you’re not yet a Premium Automation user, simply upgrade your account here to know your LCV.

What say you?

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